Create an appealing mouse package design to target audience with the unboxing experience. Explore how to affordances, signifiers, and constraints play out in the design.
Starting the design
"Graphic design student, who can use both left and right hand as needed. Janne would like to have a mouse that feels comfortable, simple and easy to use, better material and ergonomics design"Everyday mouse user both left and right hands.
Moodboard – packaging
1st Iteration – inspiration from Beat Headphone Box
The 1st iteration was the exploratory stage through the imitation of Beat Headphone Box design. The purpose is to get the sense of the materials and to see how it will play out with the mouse design.
Changes: corporate affordances and signifier to the designs. To provide information what users can do and how to do it.
2nd Iteration – unboxing experience
The 2nd iteration of prototype box is to layout the unwrapping experience without any instruction. To illustrate the affordances (easy to hold), signifiers (handle and hook) and constraints (one-sided open or pull out one side). Play around with colors to create contrast for the next iteration digitally. Test out the product name to see how appealing or confusing to the users.
Changes: add different layers to the unboxing steps that simple enough to set the expectation for the mouse.
3rd Iteration – contents
The 3rd iteration is to add contents to the box. Contents include information about the mouse such as feature, function, color, and intended uses.
Changes: product name from Comm to Mino, to make it easy to pronounce, remember and speak for the product. The contents are concise to the point with mouse illustration. The aim is to make it easy for the user to unbox and able to use mouse right away.
Moodboard – color print design
Packaging print design
Finished packaging design
Conclusion – affordances, signifiers, and constraints of the package design
- Fit nicely to the hand, therefore make it easy to interact with the box like holding and pulling
- The handle/hook aids user to hold one side while pulling out the sleeve
- Handle/hook gives user the hint to hold and pull
- A magnet to close and open the box.
- There is only one direction for pulling out the sleeve (hooked side)
- The box can only open on the right hand side (magnet side)
This might be short journey for packaging. It takes a lot tries and materials to get to the finished product. I learned how to put things together bit by bit. Testing out the prototype along the way with the users. At the same time I need to stand by my judgement on how and where the design should go or be.
Explore more options for the inner box cover that is after the sleeve comes off.
Print out the design and go for another round of testing with the foam mouse inside the box.